Category Archives: Context and research

Advertisements. Today I looked at different types of advertisements, what draws people in and how advertisements do that. There are 3 main categories that pigeonhole people into doing what the advert is showing: Target audience – Suitability. (age, career, household income, race, disability) Channel. (Social media, TV, Print, Billboards – outdoor media) Product. (Service, Objects,Continue reading “2nd December 2019.”

Slogans As a group we had to come up with a slogan for LV. Four of us had to come up with 5 different slogans for the different insurances on LV (home, pet, life, travel, car) using these guidelines: Recall the brand name, include a key benefit, differenciate the brand, impart positive feelings towards theContinue reading “4th December 2019.”