4th December 2019.

Slogans

As a group we had to come up with a slogan for LV. Four of us had to come up with 5 different slogans for the different insurances on LV (home, pet, life, travel, car) using these guidelines: Recall the brand name, include a key benefit, differenciate the brand, impart positive feelings towards the brand and reflect the brands personality. I found this quite difficult so I came up with these slogans: “Bark up the right tree with LV” It recalls the brand name and theres a little rhyme in there so I think it’s a nice lighthearted slogan to use, and “Puppy LV=” I think this little phrase gives off positive feelings towards the brand.

Lauren came up with a slogan which we thought could be a great one to use for LV as a whole which was “We’ll insure you’re in good hands”. We thought it was a good play on words and lighthearted and we think it will impart positive feelings towards the brand and includes a key benefit. The main thing about LV already is the green heart; the ‘V’ transforms into a heart in the advertisements and i think that the slogan we decided on fits really well with the recognisable image.